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September 2002 - Ref 992 Making the Internet work for residents and their landlords The Government has set targets for public bodies to deliver services online within five years, and is concerned that everyone that wants access to the Internet should have it through public or private provision. Partnerships Online examined the practicalities for housing associations and residents, found that progress is slow, and offers some insights and ways forward. Drawing on exploratory work, online forums and workshops with housing association residents and staff, the study found:
Background The project's starting-point was the assumption that housing associations would be well placed and keen to develop information and other services online, and also help residents take advantage of the wider opportunities offered by the Internet. The brief was to develop and test a 'toolkit' for action based on the researchers' previous work with community groups, government-supported UK online centres and online community networks. However, the project found little potential demand for such practical advice, and so undertook an analysis of why that might be. In the event, it seemed more appropriate to develop a 'thinking kit' or guide to help landlords and residents work through the complexities involved in online systems. Is the Internet really important? The researchers identified three levels at which housing associations could, potentially, develop initiatives: 1. Delivery of services online: reporting repairs, negotiating
exchanges, general assistance. Few associations are engaged at level 1; still fewer at 2 or 3. Some residents have developed their own community-wide information and communication systems to meet these and other needs. However, this DIY approach seems unlikely to develop rapidly without funding, technical and organisational support. A more general review of community and civic use of the Internet, undertaken by the researchers, suggests that being online will in future be essential for all organisations - and many individuals - as the Internet becomes as much a part of day-to-day life as the telephone. The review showed, however, that local authorities and community and voluntary organisations - as well as housing associations - were having difficulty developing online facilities. While there is increasing personal take-up of Internet access through PCs and other devices, this will not in itself ensure that appropriate information and services are available, or that residents, community groups, housing associations and other organisations in the field have the confidence and commitment to use new communication methods effectively. Why isn't much happening? One possible conclusion from the above is that housing associations should 'try harder' and take the lead in helping to get their residents connected and use the Internet. However, this may be simplistic. On the one hand experience in all sectors shows that blundering in to new technology without a clear strategy and plans for change could produce more problems and expense than it saves in benefits. Landlords and residents will need training and support to help avoid this. Introducing new technology often merely throws up old organisational problems. In order to reap the benefits of the Internet, housing associations will need to work closely with residents; train staff and Boards; recruit specialists; reorganise systems. On the other hand it may be that housing associations and residents are not enthusiastic about the technology because it doesn't very evidently offer major benefits solely in their roles as landlords and residents. Where innovative developments are taking place it is often in partnership with other agencies, and this may be the most fruitful way forward. What is happening to the technology? As part of the research, David Greenop looked into likely use of new technologies in five years' time. In summary, he suggested:
The balance of benefits and barriers The particular benefits and barriers identified from workshop discussions and research covered the three areas above: services; resident-related activities; personal benefits. They included: Potential benefits for residents Potential barriers or disadvantages for residents Residents were also concerned that the development of online services may mean reduction in other services; that associations might develop systems without significant resident involvement which may not meet their needs. Possible benefits for associations The barriers or disadvantages for associations There is a perception that the majority of residents are currently not interested in using new technology. The benefits in efficiency or effectiveness are uncertain in the short term, while the additional staffing needed will cost money and require organisational change. Making the Internet work for both residents and landlords The biggest problem the research found is that very few people in the social housing field have the background, training or peer support to understand these issues. It simply hasn't been their business. The researchers suggest that the first step for national organisations in the field should be to establish networks to increase understanding, develop models for thinking and action, and share the lessons learned. These 'communities of practice' could use a mixture of communication methods, but should certainly be online, with the necessary support for that. Networks for both residents and housing associations, drawing on a range of knowledge and experience both within and outside the housing field, are likely to be needed. Conclusion and possible action The researchers conclude that the development of online services and facilities is likely to be slow and patchy. While this may not appear important in the short term, failure to plan developments now may close opportunities later. New technologies are likely to be important to residents and housing associations in their personal, organisational and specifically housing roles. The challenges in introducing them are about more than wires and PCs or interactive TVs. They are about providing content and applications appropriate to the needs of the resident users and the landlord. Delivery involves infrastructure, access to devices, training, support, content development and management. The study's main conclusion is that - to be effective - information and communications technologies (ICTs) need to be integrated with other communication methods, and the ways of working of individuals, groups and organisations. In addition, the researchers suggest that housing associations need to:
The main recommendation is that systems should be designed with informed users - both staff and residents. The first step towards that is to help users better understand the potential of ICTs for themselves, their family or their organisation. The researchers developed some workshop 'games' for this, linked to planning tools. About the project This research was undertaken by David Wilcox and colleagues of Partnerships Online. They have pioneered work on community participation in new technologies since the mid-1990s, including their joint US-UK project Making the Net Work. Drew Mackie designed the workshops; David Greenop provided the 2007 foresight report; David Brake undertook additional research. The research drew on an online forum for more than 60 practitioners in the field, and ran several workshops with members of this group to gather and test lessons, insights and models. Workshops were also run with the residents and staff of the Joseph Rowntree Housing Trust; with the Carpenters Estate Wired Up Community project; and the Family Housing Association Tenants Forum. Observations about relative lack of progress in the field drew upon other parallel research for the Housing Corporation, Remote control, being undertaken by Martyn Pearl; it is hoped that this initial work on the toolkit, and ideas for a 'community of practice', will contribute to the next stage of that project. How to get further
information Remote control: Housing associations
and egovernance, by M. Pearl and M. Scanlon, 2002, is published by
The Policy Press (ISBN 1 86134 398 1, price £14.99). Click on the 'order report' icon in the left margin to order online. Click on the 'report .pdf' icon in the left margin to download a pdf of the full report free of charge. (File size is 0.19MB). |
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