JRF’s new look for a new century
The Joseph Rowntree Foundation and Joseph Rowntree Housing Trust are starting their second century with a new logo and design format for reports, summaries of ‘findings’, information literature, stationery and other communication materials, including the JRF website.
The Foundation, which marked its centenary last year, commissioned Lewis Moberly, an award-winning agency based in London, to design the new look. The central feature of the corporate identity is an intriguing new mark – in blue with a tint – constructed entirely from the letters JR. This sets the overall tone of the design, which features a modern, sans serif typeface from the Helvetica family.
Julia Lewis, the Foundation’s Head of Publishing, said: ”We undertook this major piece of work because our identity was 15 years old and reaching the end of its useful life. The logo, although classic, was not well suited to modern requirements; not least in relation to onscreen delivery and online publishing in particular, which is one of the major ways that our audiences access our information.
“We were also keen to give our range of publications and products a more consistent corporate identity that would make our materials as accessible as possible, enabling audiences to recognise and read them quickly and easily.”
The new identity will be rolled out over the coming year as new products are created and as stocks of older materials run down. Every effort has been made to minimise wastage whilst ensuring that our flagship publications and corporate literature take us into 2005 with a new look fit for our next century.
For further information, contact:
Julia Lewis (JRF Head of Publishing) 01904 615906
