What shapes the lives of young non-drinkers in the UK?
This study examined the lives of young people who drink little or no alcohol, and found that:
A positive choice: young people who drink little or no alcohol
This study examines the lives and choices of young people (aged 16-25) who drink little or no alcohol. It explores the influences that shape their decisions and how their choices and patterns of consumption affect their lives.
Young people’s drinking is a matter of social, media and political concern. Despite a policy focus on drinking, one-fifth of young people aged 16-24 do not drink alcohol and 11 per cent drink less than one unit a week (NHS Information Centre for Health and Social Care, 2012).
Knowledge and understanding of choices and how young people manage their choices is limited. Nor has much consideration been given to the usefulness of the insights of young non- and light drinkers in how the prevailing drinking culture might be changed. This study used in-depth interviews with young people aged 16-25 who drink little or no alcohol to further understanding of their choices, learn from them and identify ways to support their choices.
Young people’s current attitudes and behaviours
The researchers interviewed 52 young people (26 women and 26 men). The sample consisted of 22 people who currently do not drink alcohol (9 women and 13 men) and 30 current light drinkers (17 women and 13 men) who reported drinking small amounts infrequently. Experimenting with cigarettes or drugs was rare. The majority of young people did not see drinking alcohol as a bad thing and were not anti-alcohol. Most young people stressed that they see drinking as a personal and not a moral choice. The prevailing view was that drinking in moderation is okay, but that it is important for people to know their limits. Five drinking types were identified from the data, which encapsulate young people’s drinking habits in terms of both their current and previous use (see Table 1 - PDF). For many young people, current drinking (or non-drinking) represents a shift over time, with some having drunk more in the past.
Choosing to drink little or no alcohol
This study found that choosing not to drink or to drink lightly is a positive choice young people make for varied reasons. The strongest messages and influences come from real life observations. They include good parental models; seeing the negative or harmful effects of alcohol on others; not liking the taste of alcohol; the high cost; drinking not fitting in with their other commitments (e.g. sporting, academic) and their own negative past experiences of drinking. For some young people the decision not to drink is central to their identity, for others it is ‘no big deal’.
Becoming a non- or light drinker
In order to understand how young people arrived at their current drinking attitudes and behaviours it is necessary to consider the range of influences and experiences they described during the interviews. These were captured in young people’s narratives; the stories and recollections they related to help explain their current attitudes and behaviours. From the data three narratives were identified which capture these journeys:
Being a non- or light drinker
These young people live busy and varied lives. Most are in full-time study, often combined with paid or voluntary work. They engage in a range of leisure interests (e.g. playing sport, photography, dancing) and enjoy doing the ‘usual things’ (i.e. spending time with friends, watching films). Their lives often involved activities where alcohol rarely plays a role.
Although some of these young people avoid drinking environments, many are content to socialise with those who drink. Young people develop their own responses and strategies for managing not drinking within drinking situations. These include a firm but polite ‘no thank you’ to offers of drinks, mirroring drinks so that people think they are drinking alcohol, buying their own drinks, disposing of unwanted drinks or having a legitimate excuse such as driving. Light drinkers report nursing their drinks to make them last longer, avoiding buying in rounds and going only for a short time to events where the focus is on drinking. The approach taken depends on the context (e.g. whether with old friends, or in a new social situation), and also on how open young people are about their drinking behaviour, with some being ‘up front’ about their drinking preferences, and others striving to blend in and not reveal what they are drinking
“But no one told me it’s ok not to drink…”
Young people felt there was a widespread assumption that drinking heavily was part of growing up. Messages about alcohol from school, education and the media were felt by some young people to reinforce stereotypes and norms around drinking behaviour. Young people were angered by the lack of support for their choice and thought that health messages place too strong an emphasis on the longer-term health effects of alcohol use. For them, the immediate impacts of drinking were of greater concern, such as having a hangover or not being able to study effectively. Young people challenged what they saw as distorted and negative portrayals of young people as heavy binge drinkers in the media.
Alcohol education and advice aimed at young people and their parents should present the option of not drinking as a valid choice. Choosing to drink little or no alcohol needs to be highlighted as commonplace and information on strategies used successfully by young people who do not drink or drink lightly needs to be available.
There should be more opportunities for young people to socialise without alcohol, or without it being the focus of the event. Further and higher education institutions can play a role in providing such opportunities and ensure that bars stock a wide array of soft drinks that are attractively priced and actively promoted.
Such steps would help support individuals who choose not to drink and foster a culture where heavy drinking is not seen as essential to a good night out. For such changes to be effective, they would need to be replicated widely and be part of broader efforts to shift social and cultural attitudes and perceptions.
NHS Information Centre for Health and Social Care (2012) Statistics on alcohol: England 2012 London:
NHS Information Centre for Health and Social Care. Available at www.ic.nhs.uk/statistics-and-datacollections/health-and-lifestyles/alcohol/statistics-on-alcohol-england-2012-%5Bns%5D (accessed 12 June 2012)
About the project
To be included in the study the participants either had to be non-drinkers or drinking 2 units or less for women and 3 units or less for men a day i.e. below recommended levels, although most were consuming well below these levels. The vast majority (48) of participants were living in London. Data was collected between summer 2010 and spring 2011.