Framing for Influence: Building the will to solve poverty in Scotland

The Lighthouse, Glasgow
Tuesday 25 June 2019 -
09:30 to 16:30

  A unique conference for campaigners, influencers and funders on poverty related issues.   

The Joseph Rowntree Foundation and the Frameworks Institute, alongside other social change makers in Scotland, will be sharing our research and experience of how effective framing language can shift the public narrative on poverty.

Building on the success of our inaugural conference on Framing in London in February 2019, this follow-up event has been shaped with a Scottish audience in mind. 

Through adopting new tools and using a more united approach, we as campaigners can collectively be a force for change in addressing public attitudes towards poverty, creating the public will needed to ignite political pressure.  

This timely event will bring together campaigners, communicators and public affairs specialists each working on an issue, root cause or consequence of Scottish poverty. We are hosting a session where speakers will share the approaches they have used to raise awareness, change the debate and advocate for solutions. Plus, we'll be hosting a series of hands-on workshops providing tips and advice on how to put framing into practice, and you will walk away with an in-depth understanding of the Framing Toolkit.

This event is by invitation only, to register your interest to attend please email: [email protected].



Programme of events
9:30am Registration
10:00am Chair's opening and welcome
Jim McCormick
, Associate Director, Scotland, Joseph Rowntree Foundation
Penny Haslam,Visibility Coach and Former BBC Journalist

Keynote address
David Wallace,
CEO, Social Security Scotland

10:30am Direct experience and participation work
Dundee Fighting for Fairness
Poverty Truth Community
11:10am Networking and refreshment break
11:30am 'Framing' - words that change minds
Nicky Hawkins
, UK Head and Senior Communications Strategist, Frameworks Institute
Sarah Jane Mace, Head of Strategic Communications, Design and Development, Joseph Rowntree Foundation
12:15pm Changing the conversation: communicating with impact
12:45pm Lunch, feedback and networking
13:30pm Parallel sessions
Session A: Introductory Going beyond the usual suspects: making the 'Talking about Poverty' tools inclusive for everyone.
Session B: Intermediate Creative, well-framed content for your campaigns
14:15 - 14:20pm - Session changeover
14:20pm Parallel sessions
Session A: Introductory Introduction to doodling and visual content
Session B: Intermediate Broadcasting and public speaking with framing in mind
15:00pm Refreshment break and feedback wall

Panel discussion: Where next for getting heard and making change happen in Scotland?
Chair: Penny Haslam, Visibility Coach and Former BBC Journalist

Panellists: Frances Rayner, Communications Officer, The Poverty Alliance
Jacky Close, Development Coordinator, Faith in Community Dundee
Tracy Gilmour, The Warrior Mum Project and North Ayrshire Fair for All Commissioner

16:00pm Closing remarks
Penny Haslam,
Visibility Coach and Former BBC Journalist
Jim McCormick, Associate Director, Scotland, Joseph Rowntree Foundation
16:15pm Close of conference

In partnership with

This event is in partnership with the Frameworks Institute and The Poverty Alliance