The new working class: how to win hearts, minds and votes

Central London
Tuesday 01 May 2018 - 18:00

JRF Executive Director Claire Ainsley launched her brand new book, The new working class: how to win hearts, minds and votes.

The new working class: how to win hearts, minds and votes, published by Policy Press

The majority of people in the UK still identify as working class, yet no political party today can confidently articulate their interests. So who is now working class and how do political parties gain their support?

Based on the opinions and voices of lower and middle-income voters, this insightful book, by JRF’s Executive Director Claire Ainsley, proposes what needs to be done to address the issues of the ‘new working class’. It provides practical recommendations for political parties to reconnect with the electorate and regain trust.

The evening consisted of a short reading from the book and a panel discussion on how can political parties connect with voters of the new working class and gain their support.

"Packed with hard analysis and fresh policy ideas, Claire Ainsley’s book is a rallying cry for the new working class. Politicians of all parties should wake up and listen."

Frances O’Grady, TUC General Secretary

"People on low incomes face so many daily struggles that politics can seem removed and even irrelevant. Claire has hit the nail on the head with this excellent piece of work. Let’s hope it encourages a wider debate on our struggling democratic system."

Dann Kenningham, ATD Fourth World

Chair: Jason Beattie, Head of Politics, Daily Mirror

Confirmed speakers included:

  • Claire Ainsley, Author, The new working class: how to win hearts, minds and votes and Executive Director, Joseph Rowntree Foundation
  • Professor Matthew Goodwin, University of Kent and Co-Editor of the Routledge book series on Extremism and Democracy
  • Will Tanner, Director of Onward, and Former Deputy Head of Policy to Theresa May
  • Vanessa Yeboah, RECLAIM



The new working class was published on the 1 May 2018 by Policy Press. Copies of the book will be on sale at the event at a launch discount. If you were unable to attend, you can order your copy at 20% discount here: or 35% if you join Policy Press's mailing list: