Talking about coronavirus and poverty: How to frame your messages

Zoom webinar
Thursday 06 August 2020 -
14:00 to 15:00

How we talk about poverty matters. And amidst the stress, uncertainty and pressure of the coronavirus pandemic, our words are more important than ever.

This webinar was an opportunity to join JRF and the FrameWorks Institute to learn how to frame your messages on poverty in the wake of the lockdown.

This new guidance drew on the most recent framing research across poverty, homelessness and destitution. The session helped your words inspire action and build support for the changes we need to see in recovery.

The content in this session built on JRF’s general framing approach and was suitable for those already talking and writing about poverty using JRF’s framing toolkit (scroll down to download this), and equally those coming fresh to this work.

Good framing helps us navigate public attitudes to poverty across society, so wherever you are in the UK, these sessions will be relevant to you.

Our webinar speakers included

Luke Henrion, Strategic Communications Manager, Joseph Rowntree Foundation.

Luke leads on JRF’s advocacy and public engagement projects, in close partnership with people who have lived experience of poverty. He is working with partners in the campaigning sector and beyond, to embed good framing strategies to shift the narrative towards solutions to poverty.

Tamsyn Hyatt, Senior Communications Strategist, FrameWorks Institute.

Tamsyn works to understand what people think - and what changes those things. She works with campaigners on issues such as poverty, homelessness, climate change, and child abuse to translate framing research into communications practice.

You can view the full virtual zoom webinar here.

If you would like to know more about this zoom webinar please email [email protected] for more information.