Campbell Robb, Chief Executive of the independent Joseph Rowntree Foundation said:
"This poll is an important reminder that the public agrees and backs the idea that social housing can be an anchor that prevents people from being pulled into poverty, allowing them to build a better life for themselves and their families.
“The shortfall of low-cost rented homes is trapping families in poverty – unable to move for a better paid job or forcing people to live in overcrowded conditions. The just and compassionate society we all want to be part of is one where everyone can afford a decent place to live that is secure and genuinely affordable.
“As we approach the upcoming Social Housing Green paper, this is a welcome reminder to the Government that its citizens are demanding action and efforts should be made to redesign our housing market to boost the supply of social housing.”