Helen Barnard, deputy director of policy and partnerships at the Joseph Rowntree Foundation and a commissioner of the Social Metrics Commission, said:
"We all want to live in communities free from the grip of poverty. It is unacceptable that our new poverty measure shows that four and a half million people have been pulled into deep levels of poverty, while seven million are trapped in a persistent struggle to make ends meet. We need our new Prime Minister to get to work immediately on a bold plan to boost living standards and support our towns and cities in building a more hopeful economic future".
“We know that low-income voters are restless to see action and are turning out at the ballot box in greater numbers. The party that brings forward policies to unlock opportunities, boost skills and invest in affordable homes to help this group will stand the best chance of earning their support.”