There a clear need to change attitudes, knowledge and behaviour relating to alcohol in the UK. This report presents seven case studies, each telling the story of an initiative designed to bring about attitudinal, behavioural or policy change, for example sustainable transport use or youth smoking prevention. This novel approach provides a unique insight into how the application of new thinking may help to reduce harmful drinking patterns.
The report includes:
- Details of approaches or initiatives that have attempted to change attitudes and behaviours in non-alcohol areas;
- Examination of the aims, theoretical rationale, methods, targeting, processes and effectiveness of each approach or initiative;
- An account of how policy and practice can have an impact on attitudes and behaviours and examination of lessons that can be used to tackle alcohol harms in the UK.