These Viewpoints and the research they respond to form part of a JRF programme on public interest in UK poverty. In the three Viewpoints:
- Brendan Barber, General Secretary of the Trades Union Congress (TUC), argues that in order to persuade a large part of the public to tackle prejudice and discrimination against people in poverty we must appeal to egalitarian values.
- Eileen Devaney, National Co-ordinator of the UK Coalition Against Poverty (UKCAP), believes we need more effective communications to build greater support among the general public for reducing poverty and inequality.
- Philippa Stroud, Executive Director and co-founder of the Centre for Social Justice, argues for a new approach that looks beyond economic inequality to the social factors that prevent upward mobility.