A year of Labour but no progress: JRF’s cost of living tracker, summer 2025
A year into the new Labour Government, key hardship measures show no improvement — over 7 million low-income families are still going without essentials.
The 8th wave of our cost of living tracker captures the experiences of 4,044 households with incomes in the bottom 40% in the UK, between 30 April and 19 May.
A year into the new Labour Government, there has been no improvement in the key measures of hardship, with over 7 million low-income families still going without essentials.
For low-income families with 3 or more children, the situation is acute, with almost 9 in 10 families going without the essentials, and the highest number of families in arrears or holding a loan for essentials since we began tracking.
Persistently high levels of hardship mirror our income modelling, which shows no improvement in disposable incomes over the past 2 years. Under current plans, hardship is likely to deepen as real disposable incomes, after housing costs, are projected to fall by £690 by 2030.
The Government must prioritise reversing this dire outlook for living standards, including a shift in strategy towards direct and targeted improvements in living standards. Neither families nor the Government can afford to wait.
Who are households in the bottom 40% of incomes?
Our cost of living survey tracks the experiences of families in the bottom 40% of equivalised incomes before housing costs in the UK. We focus on these families as they have below average incomes and are therefore more at risk of poor outcomes, while still making up a large proportion of families living in the UK. For the May 2025 cost of living tracker this means families have equivalised incomes below £28,209 per year before housing costs, or £2,251 per month.
This represents a diverse range of households from across the UK that may experience hardship in different ways. Just over 6 in 10 households are headed by someone of working age (63%) and the remaining 4 in 10 are pensioner households (37%). Of working-age households, 7 in 10 households have at least 1 adult in work (with 4 in 10 having all adults in work). Around 4 in 10 low-income families own their homes outright (with the majority (66%) of these households headed by someone aged over 65). Almost 3 in 10 households live in socially rented homes, almost 2 in 10 in privately rented homes and the remaining 15% own their home with a mortgage.
The following briefing sets out up to date information on the living standards of these families, as well as projections for the rest of this parliament.
Economic context
Our modelling1 shows that, after housing costs, disposable incomes (‘disposables incomes’) for households in the bottom 40% of incomes in the UK followed a turbulent path through the pandemic, then fell as inflation peaked in 2022 before flat-lining to April 2025 (see Figure 2).
This has been caused by a complex picture of costs and wages impacted by economic conditions and changing Government policy.
High inflation in 2022 and 2023 means that the cost of essentials remains high despite recent inflation rates returning to close to target since April 2024. The Food Foundation track a basket of goods which cost £40.96 in April 2022 and now costs £52.13 in January 2025. Lower inflation rates mean that prices are no longer increasing as quickly, but they are now permanently higher.
Real earnings growth returned from 2023 before slowing in 2025, however this has not been shared by all families, with average real earnings falling for the bottom 40% of households. While minimum wage has increased, unemployment has also been ticking up which has blunted any wage growth for families at the bottom.
Interest rates have now been cut for a 4th time, to 4.25%, as monetary policy slowly unwinds, reducing mortgage and other lending costs. Despite this, higher mortgage costs are still feeding through and private rents have continued to rise ahead of inflation at 7.7% for the year to March 2025, while the Local Housing Allowance has been refrozen.
Benefits policy has seesawed, with temporary support during the pandemic which has expired, while benefit uprating of 1.7% in April 2025, based on September CPI, trails current rates of inflation. Together these economic and policy settings have resulted in the average household with no more disposable income in 2025 than they had in 2023. This report sets out the reality of what this means for low-income families in May 2025.
Going without essentials
In the 6 months to May 2025, 7.1 million low-income households (60%) were going without essentials. This number has been at least 7 million since October 2022, despite some economic conditions easing (Figure 3a).
As in every wave of our survey, food is the most common essential item being missed out on by low-income families. We find 5.3 million low-income families were cutting back or skipping meals, and 4.1 million report going hungry in the past 30 days. These numbers show no progress on levels of hunger seen since October 2022. We also track foodbank use, with 1.5 million low-income families using a foodbank in the 6 months to May 2025. Foodbank use has trended up slowly in our tracker, from 9% in May 2022 to 13% of low-income families in May 2025 (Figure 3b).
Some groups within low-income households continue to face a very high risk of going without essentials (Figure 3c). Over 8 in 10 low-income families with children (82%) were going without essentials in the 6 months to May 2025. This includes two thirds of families with children cutting back or skipping meals (66%) and almost 6 in 10 going hungry (57%) in the 30 days prior to the survey in May 2025. Families with 3 or more children are at even greater risk, with 9 in 10 going without essentials (88%).
We also find elevated rates of hardship for families where someone has a disability, with 7 in 10 going without essentials (69%) compared to 54% of families with no disabled people. For working-age families in receipt of disability benefits, either Universal Credit (UC) health related elements (Limited Capability for Work and Limited Capacity for Work Related Activity) or Personal Independence Payment (PIP), it’s even higher at nearly 8 in 10 (78%) going without essentials. For working-age families with children where someone in the household receives disability benefits, almost 9 in 10 (88%) were going without essentials.
Other demographic groups continue to face very high rates of going without essentials, including over 8 in 10 low-income families on UC (81%), 89% of low-income families with a respondent of mixed ethnicity and 83% for black respondents, and 86% for respondents aged between 18 and 34 (Figure 3c).
Falling behind on bills
Another way we measure hardship is whether families are able to keep on top of their bills and credit commitments. We find 4.4 million low-income families are behind on at least one bill or credit commitment in May 2025 (37%), similar to May and October 2024. The average level of arrears remains at £1,380 (the same as May 2024); although down from the peak of £1,630 in October 2022 (Figure 4a).
Overall low-income households owe around £6.1 billion in arrears across all household bills and credit commitments. Of this, around £2.2 billion is owed on bills which are considered ‘high priority’ as they can have significant consequences if you fall behind. This includes council tax, rent or mortgage payments and energy bills. While the total amount of priority arrears has slowly declined, there has been an increase in the average amount of mortgage arrears, up from £690 in May 2024 to £870 in May 2025. This increase is expected, as families come off their fixed-term mortgages and move onto higher rates, placing additional pressure on budgets.
Facing even more acute hardship, 1.3 million households are behind on 4 or more bills (29% of those in arrears). Again, this is similar to May 2024, although below the peaks in 2022 and 2023. This can have significant consequences for families as the more bills you fall into arrears on the more it can affect people’s credit file and future borrowing ability.
As with going without essentials, some groups are at much higher risk of falling behind on their bills. Two thirds of families with children were in arrears in May 2025 (66%), more than double the rate for families without children (27%). This is an increase compared to our last 2 waves, and returns levels back to the peak seen in October 2023. Over 8 in 10 families with 3 or more children were in arrears (82%), the highest proportion we have seen in any wave of our tracker.
Other demographic groups have also seen a rise in the proportion behind on bills. After falling in May and October 2024, the proportion of families with a black, Asian or mixed ethnicity respondent in arrears rose in May 2025, back to May 2023 levels (see Figure 4d). We find a similar picture for survey respondents aged 18-24 and families who have a mortgage. While the rates of arrears are not back to peak levels seen in October 2022, they have increased for the first time in a year.
Almost half of low-income families receiving disability benefits of all ages were in arrears in May 2025 (49%), owing on average £1,500. This is a similar level to low-income families receiving means-tested benefits (50%), showing social security is not enough to allow families to meet their core costs.
Taking on debt
Being behind on your bills is one type of debt, while another is where families have used credit to pay for things. Taking on a loan in and of itself isn’t a bad thing, however it becomes concerning when families rely on credit to cover essentials, can only access high-cost credit, or fall behind on repayments.
Around 4 million low-income families currently hold a loan they took out to pay for food, housing or essential bills like council tax or energy (34%) (Figure 5a). This remains unchanged from when we first started tracking in October 2023. These families hold around £8.3 billion in loans for essentials, which is a lower amount of total debt held compared to the last 2 waves. This is because the average amount of debt held for different types of loans is down slightly, while the number of families holding the loans for essential costs has remained the same. Households that hold debt for essential costs still experience very poor outcomes, with nearly 9 in 10 going without essentials (89%) and over 7 in 10 are in arrears (73%).
The same groups of low-income families who are unable to afford the essentials and are behind on bills are much more likely to hold a loan they took out to pay for essentials. We find 6 in 10 low-income families with children hold a loan for essentials (60%), rising to 7 in 10 families with 3 or more children (71%). Two thirds of families with a black respondent held a loan for essentials (66%), more than double the rate for families with a white respondent (28%). These are the highest rates we have seen since we started tracking in October 2023 (Fig 5b). Low-income families receiving benefits are also more likely to hold loans for essentials than those not on benefits, with 44% of families receiving disability benefits holding a loan for essentials, similar to those receiving any means-tested benefit (46%).
Another type of concerning debt is high-cost credit loans from unregulated lenders (loan sharks), doorstep lenders, payday lenders and pawnshops which are trending in the wrong direction. Around 2.4 million low-income families held a high-cost credit loan in May 2025 which, while still below peak levels seen in October 2022, is moving in the wrong direction (see Figure 5c). These high-cost credit loans are worth around £3.8 billion in May 2025, over a billion more than a year ago. This is £1,600 of high-cost credit debt per household. While many types of high-cost credit are unregulated, payday loans are capped at 0.8% interest per day. If we apply this interest rate to the value of high-cost credit loans, this would see families paying almost £90 in interest alone each week, which is likely to be an underestimate given interest for unregulated lending is likely to be higher. This means families would be paying around 23% of their weekly income on paying back high-cost credit interest alone (based on average net household income before housing costs for the bottom 40%).
Part of why we are seeing the proportion of families holding loans increasing again is likely to be a loosening of credit availability. During the peak of the cost of living crisis there was a tightening of credit availability, with stricter eligibility requirements, higher interest rates alongside regulatory changes. Now, as interest rates continue to fall, lenders are indicating that both secured and unsecured credit supply has increased slightly and this is expected to continue in 2025. This is reflected in the proportion of low-income families being refused loans in the last 6 months falling (Figure 5d). Of low-income families who applied for a loan, 7% were refused in the previous 6 months in May 2025, half the proportion refused in the 6 months to May 2024 (14%).
Economic outlook to 2030
Over the past year disposable incomes have flat-lined while the cost of essentials remains high following inflation in 2022 and 2023 and, as a result, key measures of hardship – going without essentials, arrears and debt – saw no improvement. To look at the outlook for the future, we have used microsimulation modelling to convert macroeconomic forecasts from the OBR into household-level impacts for the bottom 40% of incomes to show the outlook over the rest of this decade. We find that average disposable incomes after housing costs are forecast to fall by £690 per year for households in the bottom 40% of incomes, between April 2025 and 2030 (Figure 6a).
This is primarily being driven by the impact of high housing costs, with real incomes almost unchanged before housing costs, but falling nearly 4% when factoring them in. The impact of elevated interest rates will continue to feed through into higher mortgage costs with the average mortgage holder in the bottom 40% of incomes paying an extra £1,460 per year in real terms by 2030. Private renters similarly are forecast to see significant increased costs, averaging an extra £950 per year by 2030, while social renters see an increase of £450.
Our modelling highlights the significant variation in the outlook for living standards across the income distribution. Households on the bottom 20% of incomes are forecast to see their disposable incomes fall by over 6% between now and 2030, over 4 times faster than families on the highest incomes (Figure 6b). This is driven by rising housing costs, which reduce disposable incomes across the distribution, but the impact is felt most by the poorest households as they spend the highest share of income on housing costs.
Our modelling does not include the impact of the cuts to the health-related elements of UC for future claimants, which are currently going through the legislative process. Around 750,000 future recipients of UC health are expected to be affected, losing an average of £3,000 per year. For the families affected, this will further erode household incomes on top of the loses projected here.
Conclusion
With a year gone since Labour Government took office, our tracker yet again reveals a picture of stubbornly high levels of hardship. With a deteriorating economic outlook, our modelling indicates living standards are projected to fall again for many families over the course of the rest of this parliament. Without policy change or significant improvements in the forecasts, we would expect to see an increase in our core measures of hardship in future as families have less income available in real terms to meet their costs.
JRF is calling for the Government to place economic security for households at the centre of their mission for growth, to place growth on a surer footing, and ensure change is felt by households who need it the most.
Firstly, the Government must make immediate progress on bringing down hardship by:
- introducing a protected minimum amount of support 15% below Universal Credit’s basic rate, as a first step towards an Essentials Guarantee – this would build on the recent Fair Repayment Rate by capping all deductions at 15%, including the benefit cap
- unfreezing LHA and permanently relinking it to local rents
- increasing targeted support for low-income households on energy bills (beyond the current expansion in the warm homes discount)
- reforming no recourse to public funds
- increasing the rate of means-tested benefits for carers, to help protect those on the lowest incomes from poverty
- not pursuing its cuts to the ‘health’ element of Universal Credit from April 2026
- scrapping the ‘2-child limit’ on support for children in Universal Credit.
Secondly, the Government must also build the foundations of a stronger social settlement that can provide real economic security for families now and in the future. This would mean an Essentials Guarantee in Universal Credit to ensure everyone has a protected minimum amount of support to afford essentials like food and household bills. It would also mean reform to the housing system: increasing funding for the provision of new social homes, building on recent Government announcements, as well as taking steps to tackle the financial pressure that high rents in the private sector put on households. It would mean introducing an energy social tariff, that will support low- and middle-income households through the transition to net zero, by targeting the high and rising energy costs families are facing. It would mean ensuring that the Employment Rights Bill helps make work a genuine route to economic security for people across the UK, and building on this through ensuring the Fair Work Agency has proper funding and resource invested in it. This will ensure UK workers have better protections, including reviewing the low rate of statutory sick pay, moving towards a right to feasible flexible working from day 1 of a job, and expanding employment for disabled people.
And finally, a rethink of our care infrastructure so that parents have access to the right kind of childcare that allows them to work if they want to, as well as proper financial support for people who need to temporarily step away from work to help care for a loved one.
A comprehensive package of changes to boost living standards is required so that low-income families can finally feel some reprieve from a cost of living crisis that is still far from over.
Methodology
Between 30 April and 19 May 2025, Savanta conducted online surveys of 4,044 UK adults aged 18+ from households in the lowest 40% of equivalised household income. Data was weighted to be representative by age, gender, region, ethnicity and housing tenure.
The sample is representative of low-income households across the UK, and our low-income threshold is based on figures from the Households Below Average Income Survey (HBAI) 2022–23. When analysing the data, we use weighted data so that it is representative.
In October 2024 we updated our method for weighting households by ethnicity to more accurately reflect population estimates. This new method does not significantly change the weights so we have not reweighted the back series, however it will be used going forwards.
Our definition of low-income households for our cost of living trackers is households in the bottom 40% of incomes across the UK, using a Before Housing Costs (BHC) equivalised household income. This income definition includes earnings and benefits, as well as other income sources. Households had to have a BHC equivalised household annual income of under £28,209 to participate in the survey (up from £24,752 in the October 2021 and May 2022 surveys, up from £26,570 in the October 2022 and May 2023 survey, and up from £25,933 in October 2023, (due to new income data in 2020–21, 2021–22 and 2022-23 HBAI).
Where we have scaled up the survey findings to population level this has been done by JRF, and uses population numbers based on the HBAI 2022–23 survey. HBAI analysis found that the UK had 11.8 million households under this income threshold. Where we have grossed numbers up to population level, we have used this number of households to do so.
Below are the 3 steps taken to estimate the amount of arrears held by type of bill, the amount of lending by type of borrowing, and levels of savings.
- Respondents were asked to choose a band that reflected the amount of arrears / lending / savings held, for example £700–£749.
- We used the midpoint of these bands (for example, £724.50) and multiplied it by the number of responses in each band, taking the total for each type of arrears / lending and dividing it by the number of households in arrears.
- This gave us the average amount of arrears or savings or debt using the mean, then we multiplied this by the number of households experiencing it, and scaled up to population level using HBAI household figures.
Broadly, where there are amounts involved in a question, we have excluded those who ‘don’t know’ the answer in order to calculate the average, and so on.
For the highest band, we have usually taken its lower bound – this is a conservative estimate – except for lending.
When analysing data in the May 2023 cost of living tracker, we observed that for credit cards and personal loans, many households were reporting lending in the highest band we asked about: £4,000 and over. As such we revised our October 2023 data, and our current survey, to reflect this and increased the bands so the top band is instead £10,000 and over. This allowed us to assess who has the higher levels of debt. Based on sample sizes in the top bands, we amended the assumed average debt amounts for the top band to the values in the table below to derive statistics for October 2023. We continued this method for October 2024. For earlier waves, we used the average amount of debt held for each loan above £4,000 calculated using the October 2023 survey responses so that we could improve debt analysis of previous waves.
- The unsecured loans and credit referred to in the briefing include: credit cards (amount owed that can’t be repaid at the end of each month, not the maximum limit), personal loans from a bank or building society, overdrafts, money borrowed from family and friends, loans where personal items are put up as collateral in exchange for cash (such as pawnbrokers, cash converters, log-book loans), personal loans from an authorised doorstep or home credit lender, Buy Now Pay Later or Hire Purchase loans, personal loans from a payday lender, personal loan from an unlicensed lender (such as a loan shark), loans from a credit union, loans from catalogue credit.
- Other loans we ask about are government related and include Budgeting Advance or Budgeting Loans, Universal Credit Advance payments, and benefit or tax credit overpayments. We have included sums for these in the repayment of loans analysis, but not in the total figures on unsecured lending.
- The household bills we ask about to determine if households are in arrears include: council tax, rent, mortgage, energy, water, phone, internet, local authority or council fees and fines, outstanding tax payments.
- The credit commitments we ask about to determine if households are in arrears include all loans in our unsecured lending list above.
Further tables can be provided on request.
Where we have discussed households going without essentials in May 2025, or experiencing food insecurity in the last 30 days, we have used the methodology below.
If the respondent selected ‘Often’ or ‘Sometimes’ to either of the following questions where at least 1 household member in the last 30 days has either:
- cut down the size of meals or skipped meals because there was not enough money for food
- been hungry but did not have enough money for food.
If a respondent selected ‘Yes’ to at least 1 household member experiencing any of the following because of lack of adequate resources at any point since October 2024 (in the last 6 months):
- not dressed appropriately for the weather (suitable clothes or shoes)
- not replaced or repaired major electrical goods like a refrigerator, TV, washing machine when broken
- gone without a shower or a bath
- gone without basic toiletries like soap, shampoo, toothbrush or sanitary items
- not been able to keep their home warm
- not been able to adequately furnish their home
- not had essential dental treatment done
- not got prescriptions, pain relief or over the counter medication
- not made an essential journey
- has visited a food bank.
Where we have discussed the ethnicity of households: this is based on the ethnicity of the survey respondent. For example, a ‘black household’ means a household where the survey respondent identifies as black. There may be adults who identify as another ethnicity within the household, which are not captured.
Where we have discussed the age of households: this is based on the age of the survey respondent. For example, a household aged 18–24 years means a household where the respondent was aged 18–24 years. There may be adults of other ages within the household, which are not captured.
Households and families: the terms 'households' and 'families' are used interchangeably throughout, and should be taken to refer to households. We have specifically mentioned children if discussing 'families with children'.
Note
- We use households in the bottom 40% of incomes before housing costs, to reflect the same population as the cost of living survey. For the method note on the microsimulation modelling please see Annex 1 in the briefing: Starmer's missed milestone? The outlook for living standards at the Spring Statement
This story is part of the cost of living topic.
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