How to talk about private renting webinar
This webinar looked at how we frame our communications about the private rented sector. This is part of our Talking about Homes series.
When we talk about improving housing in the UK, people often focus on the desire to own a home, with renting being seen as a temporary step along the way. As a result, improving renting is not always seen and understood as a vital part of what needs to happen to ensure everyone has a decent, affordable place to call home. Other gaps in understanding can also get in the way of support for policies that would improve renting.
More about this event
You can watch the recording of this webinar.
FrameWorks UK, in partnership with JRF and the Nationwide Foundation, provided practical insights and tips to help:
- Show the importance of improving private renting, and establish this as an important part of redesigning our housing system
- Hone your explanation skills, to build understanding about policies that would improve renting
- Use storytelling in ways that build connection and add scale and context
This free webinar was for anyone who writes and talks about the importance of improving and reforming private renting.
Speakers
Sophie is a Principal Communications Strategist at FrameWorks UK, working with mission-driven organisations to reframe social issues.
She has a background in writing and branding, and she is passionate about harnessing words and storytelling to communicate for good, and change hearts and minds.
Sophie worked as the lead writer and Creative Director for the UK’s largest child protection charity, the NSPCC, before joining FrameWorks in early 2022.
She has a BA in Graphic Design from Edinburgh College of Art (Edinburgh University).
Who is this event for?
This webinar will benefit anyone who writes and talks about the private rental sector, such as:
- campaigners on housing, poverty and homelessness issues
- policy advisers and policymakers
- housing professionals
- academics
- health and wellbeing professionals
- local authority staff
- communicators in the housing sector
- private renters.
This event is part of the housing topic.
Find out more about our work in this area.