Natalie is the strategic project lead for Talking about Homes project, co-funded by Joseph Rowntree Foundation and the Nationwide Foundation. She works with people and organisations that want to change the narrative about housing, moving it away from one of wealth towards one that helps people understand the need for, and importance of, decent and affordable homes.
Email: natalie.tate@jrf.org.uk
Twitter: https://twitter.com/natalietate77
LinkedIn: https://www.linkedin.com/in/natalie-tate-58a0071ba
You can download this practical briefing that draws together learning about how to talk about the issues of homes, homelessness and poverty.
A new framing strategy for homes is available to help campaigners and communicators make the most of their voice when talking to the public. It helps tell a story that shifts thinking away from housing as a consumer good, towards seeing homes as essential to a decent life.
Natalie Tate, Communications Policy and Public Affairs Manager at the Nationwide Foundation, explains why her charity and JRF are passionate about changing the way that housing is talked about by the sector, and understood by the public.