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Ballot papers being counted during an election.

Political mindsets

The different ways that people think about social issues and how this affects social and policy change.

Our mission

How people think about social issues is an important determinant of social and policy change.

JRF seeks to understand how people’s attitudes influence the priorities and policies of various public and private bodies. This insight informs our policy development, helps us to create more resonant narratives and influences our public engagement strategies.

Public support

While public support doesn’t always translate into government policy, greater support is certainly more likely to result in sustained and increased action by all levels of government. Public attitudes also have a direct impact on the day-to-day experiences of people living in poverty.

Our experts

Frank Soodeen

Frank Soodeen

Director of Communications and Public Engagement