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A framing toolkit: How to talk about homes

You can download the framing toolkit to help tell a new story about homes. It contains essential guidance and tips for how to communicate to the public about the importance of decent and affordable homes as fundamental to a healthy, decent life.

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The toolkit offers practical examples to bring to life the five framing principles for explaining about homes and the housing crisis. These frames are designed to support communicators and campaigners in the housing sector and beyond.

This FrameWorks UK toolkit is part of the Joseph Rowntree Foundation and the Nationwide Foundation’s co-funded Talking about Housing project.

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