Communicating about housing the UK: obstacles, openings, and emerging recommendations

23rd Nov 2021

Identifying how people in the UK think about affordable, quality housing. How to strategically address these beliefs to build support for social change.

Many people in the UK already know the key problems that need solving in the field of housing. But there are commonly held beliefs and attitudes which stand in the way of social change.

This brief identifies those beliefs and explores what they mean for researchers and advocates in the housing sector. It offers recommendations to address obstacles and leverage openings in public thinking.

This brief builds upon earlier project work ‘Moving from Concern to Concrete Change', which offered evidence-based recommendations to communicate about social housing in the UK.

The way we talk about housing matters.

This brief is part of a project on framing housing in the UK conducted by the FrameWorks Institute in partnership with the Joseph Rowntree Foundation and the Nationwide Foundation.

We want to understand public attitudes to housing so that we can talk about it more clearly.

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