Framing toolkit: Talking about poverty

Compassion and justice are values that underpin our society – we believe in helping each other out when we’re having a tough time. We need to make sure those values underpin the way we talk about poverty too.

At JRF, we want to inspire action and change to solve UK poverty, but we know there’s a lot of work to do if more people are to understand it and call more loudly for solutions.

To help with this challenge, we’re changing the story we tell about poverty, using framing recommendations from the FrameWorks Institute’s research into public attitudes to poverty in the UK, involving 20,000 people.

This toolkit explains what framing is, why we’re using it, and how you can put it into action yourself.

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