A view of British pedestrains at a road crossing, from directly above.

Public attitudes

The different ways that people think about social issues and how this affects social and policy change.

Our mission

How people think about social issues is an important determinant of social and policy change.

JRF seeks to understand how people’s attitudes influence the priorities and policies of various public and private bodies. This insight informs our policy development, helps us to create more resonant narratives and influences our public engagement strategies.

Public support

While public support doesn’t always translate into government policy, greater support is certainly more likely to result in sustained and increased action by all levels of government. Public attitudes also have a direct impact on the day-to-day experiences of people living in poverty.

Discover more about public attitudes

Large building with many windows showing different coloured lights

Addressing key voters' economic insecurity is vital for all parties

People aged 35–59 are a pivotal swing voter group that all political parties need to appeal to. They're also the most economically insecure in Britain. What policies will throw them a lifeline?

Savings, debt and assets

Social security

Work