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Weak income growth leaves people with little resilience to shocks

With the local elections in England, and elections in Scotland and Wales around the corner, this briefing provides a reminder of the need to prioritise increasing living standards across the UK.

Figure 2 highlights 3 clear drivers of this slow income growth: slow growth in real earnings, rising housing costs and a greater share of incomes paid in tax.

Following 2 years of growth above 2.5% between 2023 and 2025, real earnings have begun to stagnate and the OBR project this stagnation to continue: only projecting 0.5% real wage growth per year in the medium term. Housing costs have been growing faster than general inflation since 2022/23, initially driven by rising interest rates pushing up mortgage costs, and more recently by rapid increases in the real rents.

The share of income paid in taxes is also projected to continue rising, due in part to the ‘fiscal drag’ of frozen personal tax thresholds. However, focusing unduly on taxes paid, without accounting for the benefits of the public services these taxes fund, presents a misleading picture of living standards. It is estimated that English households will receive £13,000 of ‘in kind’ benefits from government in 2025-26 (with a larger amount, £15,900, for the poorest fifth of households) (Resolution Foundation, 2025).

Not all households have experienced this income growth equally, as shown in Figure 3. Despite little change in average incomes over the UK parliament, incomes in the lowest-income third of households are expected to end the decade 2% (or £350 per year) lower than they began. This is largely due to their greater exposure to rising housing costs. Housing costs take up about a third of household income for this group (compared to a sixth in the middle third, and a tenth for the richest households), meaning increasing household costs is a bigger hit to their disposable income.

They also benefited less from the real earnings growth due to lower employment rates. Combined, this more than offsets the increased social security income from scrapping the two-child limit, and the above inflationary increase in the standard element of Universal Credit in April 2026.

Differences to Real Household Disposable Income (RHDI) explained by treatment of housing costs and children

The figures in this briefing differ from the official RHDI per head series, published at fiscal events. Our approach is more comprehensive and will more closely reflect the actual experience of households’ living standards. The figures differ in 3 important ways:

Housing costs

Both measures adjust for housing costs in different ways. The RHDI measure adjusts for housing costs in the deflator then accounts for rising prices, whereas the JRF series deducts the actual housing costs people face. One fundamental difference is that the RHDI series adds a component of income called ‘imputed rents’. This is the estimated value of the rent a homeowner would have had to pay to live in their home if they hadn’t owned it. It is added to income to account for this saving; however, it is not actual income the household received. One consequence of this is that as housing costs increase, the ‘imputed rent’ increases, raising the measured ‘income’ for these households, even though the actual household is no better or worse off.

Denominator

The JRF income series is measured at the household level, while the OBR publish an alternative series which focusses on real disposable household income per person, and real disposable household income per person aged 16 or over. There is a forecast reduction in the number of children in the population and so the ‘per person’ series presents a more positive picture. The income per individual aged 16 or over is probably the closest to the JRF analysis, given the falling number of children is unlikely to lead to a proportionate reduction in the number of households, and as shown in Figure 4 this significantly reduces the difference between the series.

Deflator

RHDI is deflated using the household consumption deflator in the National Accounts, whereas our income measure is deflated using the Consumer Price Index (CPI) deflator (adjusted to be after housing costs) which is much more commonly used in considered living standards.

Data source

JRF analysis is based on the Family Resources Survey, while the RHDI is based on National Accounts data.

The chart below compares JRF and OBR income forecasts. Reassuringly, all income measures show somewhat of a consistent picture, with a fall then rise in incomes around the pandemic year of 2020/21, followed by a further fall driven by very high inflation in 2022/23. There is then fairly robust income growth to 2024/25 or 2025/26, before a slowing down or stalling of growth from then to 2029/30.

There are some differences, with RHDI per person showing a rise over the period 2026/27 to 2029/30, with the other series showing a static or falling profile over the period. The more positive profile for RHDI per person compared to RHDI per 16+ person is driven by the population projections underlying the OBR forecasts, which show a falling number of children. This in turn is still slightly more positive than the before housing costs JRF estimate.  The JRF after housing costs measure shows the greatest fall, with this being driven by rising housing costs over the period, which are deducted from incomes.

These differences are driven by pattens in employment, earnings and housing costs, as shown in Table 1. The 3 places with the largest increase in disposable income saw the biggest increases in the share of households with at least 1 adult in work, while London saw the biggest fall. All the places which experienced a fall in disposable income, with the exception of Northern Ireland and East Midlands, had lower PAYE earnings growth than the UK average. East Midlands and London — with the largest falls in income — saw the largest increases in housing costs. 

Table 1: Change between 2022/23 and 2024/25 on selected metrics by place
PlaceDisposable income (percentage change)Employment (percentage point change)Housing costs (percentage change)PAYE earnings (percentage change)
North East4.4%2.4ppts -1.2%5.6%
North West1.0%0.2ppts-3.0%5.8%
Yorkshire and the Humber0.2%0.3ppts-3.4%5.4%
East Midlands-3.8%0.1ppts5.3%5.6%
West Midlands3.1%2.2ppts-0.8%5.3%
East-2.0%-0.5ppts-1.9%4.3%
London-4.5%-1.9ppts4.2%3.1%
South East-1.5%0.0ppts0.3%3.7%
South West1.2%-0.3ppts-3.0%5.2%
Wales3.9%1.7ppts-0.6%5.2%
Scotland-0.3%0.5ppts-1.4%2.9%
Northern Ireland-0.6%0.0ppts-4.1%8.6%

Notes: Disposable income, employment, housing costs changes are 3-year averages as described in notes in Figure 5, so are in effect comparing 2021/23 with 2022/25. PAYE earnings look at the change between April 2023 and April 2025. Disposable income, PAYE earnings and housing costs are real changes.

Source: JRF analysis of DWP, Households Below Average Income, Earnings and employment from Pay As You Earn Real Time Information, UK: March 2026.

Going forwards, incomes will not grow at the same pace in each of the nations in the UK. With the Welsh and Scottish elections just a few weeks away, our analysis shows the importance of policies put forward by all the parties standing. In particular, voters will be looking at what these parties propose to do to reduce essential household costs — especially housing, which remains a pressing concern. In Scotland, there will also be a strong focus on social security investment and income tax, and how both could affect households.

At the same time, the UK Government continues to play a significant role in shaping people’s incomes in both Scotland and Wales, as well as across the wider UK. Its decisions on employment rights, the social security system, capital investment, economic development, and the broader tax system, will all be crucial in determining financial outcomes for households over the remainder of the UK parliament.

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This briefing is part of the cost of living topic.

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