How people think about homes: signs of recent movement in cultural mindsets webinar
At this webinar, we'll tell you about some recent mindset shifts we’ve seen and what that means for your communications about homes.
If you've followed our Talking about Homes project, you'll know that it’s underpinned by research into the mindsets that people hold on housing. We need to understand the mindsets that shape people’s thinking — the deep patterns of thinking that sit below the level of opinion or talk. This insight allows us to identify which mindsets could helpfully be brought to the fore, and which mindsets to background, using framing.
Mindsets are enduring, but they can move — often in moments of social upheaval, or in response to sustained social change efforts.
More about this event
Join FrameWorks UK, in partnership with JRF and the Nationwide Foundation for a insightful webinar that will:
- share insights into how people’s thinking has shifted in the past 4 years
- explain what this means for communicators
- offer practical guidance and examples.
Who is this event for?
This webinar will benefit anyone who writes and talks about homes in the UK, including:
- housing associations
- local government
- campaigners and communicators
- policymakers and government.
It will last for 1 hour, which will include about 40 minutes for a presentation and then the remaining time for questions and answers.
This event is part of the narrative change topic.
Find out more about our work in this area.